Points To Consider Article Example | Topics and Well Written Essays - 750 words

Points To Consider - Article Example This is evident how Finn decided not to push through with his original plan because his inmost being is telling him the other things to do which have the basic foundation on his core values. Societies and organizations have varying values which could be influenced by culture. These values are also their guiding principles on how they act in the attainment of their organizational goals. Twain successfully depicts this point in his novel. What alternatives does Huck explore in making the decision? First, Huck tries to weigh everything and put it to a substantial logical reasoning. He sets enough time to ponder on probable consequences of his future actions. In the same way, decision-makers act in the same path because decisions are crucial as they could lead someone or a group to consequences and other related results. Second, Huck organizes the facts as he recalls past actions. He evaluates past actions together with the prevailing conditions and he finally is able to come up with a d ecision that he needs to consider. How does he evaluate each alternative? By considering the probable implications of his actions, Huck in his own little way successfully evaluates each of his alternative course of actions. In today’s contemporary time, decision-makers assess the degree of significance of an alternative by trying to consider the associated strength and weaknesses. In the case of Huck, he all has the effort of initiating an assesment of an implication whether it could bring an advantage outcome or not. He successfully creates this by looking at the entire perspective on the prevailing life of his friend, Jim. Why does he reverse his original decision? After he passes on the issue that he needs to consider, Huck evantually sees the entire perspective. This becomes possible because he gives considerable amount of time considering his probable decisions. He changes his original decision because he acquires the opportunity to see the right perspective based on his conscience and awareness on the entire issue involved. In the same way, in real-life application, we tend to change our original decision if it would come to our senses that there is other better point of view. Points to Consider Can you think of contemporary situations analogous to the one described in this essay where a leader feels compelled to make a decision based on what others will think of him or her? This is evident among politicians, especially in democratic nations where there is a need to elect an officer to be chosen by the masses. The candidates just like in the US will be given an opportunity to make their own stand on a given issue or situation. In some cases, some politicians would eventually consider the prevailing trend, especially the opinion of the massess to increase their chance of acceptance and approval. The bottom line, they at some point are compelled to make a decision based on what others will think of them. Obama’s stand on same-sex maarriage is sue could at some point be a specific example. How can a leader overcome the pressure to make a decision that he or she knows is not the best decision? Leadership is about influencing others and most especially creating followers and not only mere subordinates. Leaders should therefore create a culture that is flexible to change so that when there is a need to

Relationship Between Customer Perception and Branding

Relationship Between Customer Perception and Branding ABSTRACT: Purpose: This paper will try to establish a relationship between the perception build within the users through the process of the branding irrespective of the core use ability, and thus trying to prove the importance of branding which has become the modern tool for doing the business METHODOLOGY The basic questionnaire was designed and were distributed to the users who spend atleast the minimum amount on the above three product, the target of 70 was set order to get rid of the errors like miscommunication, unfilled sets etc and thus of 70, 38 did answer the questionnaire properly which were further tabulated and concluded FINDINGS What I was expecting that Neurofen would appear as a most effective in its class of product but, rather Anadin leads in term of effectiveness but still the sales figure shows that Neurofen is market leader. So this might be the sheer effect of the branding which Neurofen has adopted, thus despite a little bit weak in its performance as per the survey its branding is excellent far better than other two products. LIMITATION Due to the limitation of the time the primary research was conducted on time scale of around 17 days, so I was able to cover 38 users which is more than half as compared to the 70 which were targeted. Executive summary: Well the basic aim of the dissertation is to show how the perception is built among the users for a particular brand irrespective of the effectiveness. Thus also I will try to explain the UK market for the over the counter products and try to analyze the top three brands, where I will be dealing with process of branding in respect to these three brand The dissertation initially will deal with general introduction where we will be able to understand the what is the over the counter products are, who are brands that leads the market, then I will be dealing with each brand with brief description of their portfolio, this will certainly give the clearer picture of the brands in whole. Followed by this I will give the brief description of the primary research where in I will investigate the effectiveness of the brand irrespective of the brand position and we expect Neurofen to be the most effective as per the market position, and thus relating the findings to the process of the branding and ultimately to the sales figure In order to make the data understanding more easy there has been use of graphs and the few of the pie chart which gives the more precise picture of the situation. Thus dissertation will end up with few of the interesting figures their analysis vs. the actual scenario GENERAL INTRODUCTION: Until 1960s and 1970s, painkillers were kept in a glass bottle in the bathroom medicine cabinet. When you had a headache, you would wait until you got home and then open the dusty bottle and shake out two pills: round, powdery discs with bevelled edges and a bisect line a groove cut into the pill so that you could snap it in half for a reduced dose. Youd swallow the pills, either aspirin or Paracetamol, with a glass of water. They felt uncomfortably large in the throat and had a bitter taste. The bottle, which contained 50 pills, hung around for months, even years. Now, when we feel a headache coming on, we pat our pockets to see if we have any painkillers with us. The time between pain and treatment has shrunk to almost nothing. These days, the pills do not come in bottles, but in blister-packs in bright, shiny boxes. When I leave the house, I sometimes run through a checklist keys, wallet, phone painkillers. The packets, some of which are plastic and shaped like mobile phones, are cheerful and glossy; elegant enough to put on a table in a restaurant, they look like lifestyle accessories. You take them with you when you leave the house, partly for convenience and partly because you know that, if you leave them lying around, someone else will pocket them. Painkillers are no longer hard to swallow; the pills have smooth edges, and some have a glossy coating of hard sugar, like Smarties or MMs. Some of them are mint- or lemon-flavored. If your throat objects to tablets, you can take caplets, which are longer and thinner, or â€Å"liquid capsules†, which are soft and gelatinous, like vitamin pills, or powder, which is poured from a sachet into a glass of water. You could conceivably take a painkiller while you were out jogging, or running for the bus. Painkillers are also more widely available than they used to be. We have been able to buy aspirin and paracetamol over the counter for some time now, but in 1996 restrictions on the sale of ibuprofen the newest, raciest painkiller were relaxed, making it available in supermarkets, newsagents and corner shops, as well as from the pharmacist. This was part of an NHS drive to save money by taking pressure off doctors and pharmacists; during my stay in London, we have been taught to be self-medicating when it comes to pain. The change came about after Galpharm, a British pharmaceutical company, made a successful application to the Medicines Control Agency for a license to have ibuprofen moved from the pharmacy to the â€Å"general sales list†. After that, painkiller advertising, marketing and packaging moved into a different league. Inevitably, we are also spending more on painkillers than ever. Id buy them as a matter of course, with my groceries. We now a days found wanting to buy smart painkillers, in the same way that I might buy smart jeans or decent coffee. For me, and for many people I spoke to(co-employee), the temptation is to catch headaches early, nip them in the bud. We have become enthusiastic self-medicators. In 1997, according to the market research firm Euro monitor, the British painkiller market was worth  £309m. In 2001, it was worth  £398m. In other words, it grew by almost 30% in just four years, probably the biggest hike since the German company Bayer opened the first US aspirin factory in 1903. Euro monitor predicts more growth: by 2006, it estimates that the market will be worth  £483m, and by now it has already crossed  £600 figure. Recently, I found myself in someones (college friend) house with a slight headache. No problem, he said. He had stocked up on painkillers he thought he had four packets, a total of 48 pills. But he couldnt find them; the packets had all gone. Three people (room mates working in Mac Donald) were living in the house. â€Å"I just bought them a couple of days ago,† he said. This is what makes me more querious that how this tiny stuff has entrenched in our lives. As per my finding from the local corner shops An ordinary shop, you can buy three basic types of painkiller The one which contains aspirin, which has been around for a century; or either has paracetamol, which emerged as a popular alternative after the war; and from past couple of decades they contain basically ibuprofen, which was invented in the early 1960s and has been a pharmacy medicine since 1983. Ibuprofen is slightly gentler on our stomach than aspirin, but it does not thin our blood to the same extent. Aspirin and ibuprofen reduce pain, fever and inflammation, while paracetamol reduces only pain and fever. Paracetamol is gentle on the stomach, but can damage the liver if you take too many. Paracetamol is also the suicide drug; you can die a painful death by knocking back as few as 25. (For this reason, the government has taken steps to reduce packet sizes; since 1998, you have been able to buy packets of no more than 16 in supermarkets, or 32 in pharmacies though there is nothing to stop you from going to more than one shop. The multibillion-dollar paracetamol industry in the US has thus far resisted all attempts by the Food and Drug Administration to reduce packet size.) Aspirin and ibuprofen are potentially less harmful: most people would survive a cry-for-help dose of around 50 aspirins, or even 100 ibuprofen tablets. When it comes to headaches, ibuprofen is my drug of choice. (Im not alone: according to Euromonitor, ibuprofen now has 31% of the market, and is growing exponentially. Aspirin has a 7% share, and paracetamol 13%; the rest of the market is made up of combination painkillers.) I also, I have noticed, have strong brand loyalty. When I go to the supermarket, my eye is drawn to the row of shiny silver packs with a chevron and a target design Nurofen. Nurofen claims to be â€Å"targeted pain relief†. I am highly influenced by the advert of the car racing and the way the tablet they have shown as bullet acting on the pain. Targeting a headache costs me around 20p a shot. On one level, I am aware that the active ingredient in a single Nurofen tablet, 200mg of ibuprofen, is exactly the same as that in a single Anadin ibuprofen tablet, or an Anadin Ultra, a Hedex ibuprofen, a Cuprofen or, for that matter, a generic own-brand ibuprofen tablet from Safeway, Sainsburys or Tesco. On another level, Nurofens targeting promise appeals to me. It feels hi-tech(Remember about car advert), almost environmentally sound. It makes me think of stealth bombers dropping smart bombs down the chimney of the building they want to destroy, with minimum collateral damage. Are our headaches getting worse, or do we just think they are? I went to see DrVajpayee My GP, a consultant in pain management, in his office at Brigstock medical service in Thornton heath, to find out what he thought. Dr Vajpayee offers his service through NHS Dr Vajpayee believes that our society tolerates less pain than ever before. Modern life requires you to be pain-free; there just isnt time to lie around waiting for a headache to go. Young people are more impatient than older people; when they feel pain, they want something done about it, immediately. Generally speaking, the younger the consumer, the stronger the painkiller they are marketed: Anadin Original is pitched at people over 45, Anadin Extra at people between 25 and 55, and Anadin Ultra at people between 19 and 32. Of course, there is a limit to this sliding scale: Nurofen for Children (six months and over) contains 100mg of Nurofen, half the adult dose. Is any of this surprising? We live in an age of quick fixes. These days, we expect everything to get faster cars, lifts, food. When we suffer psychological distress, we take Prozac and Seroxat. More people are having their wisdom teeth extracted under general anesthetic. Caesarean section is on the increase. Half a century of the NHS has softened us up, and the sheer success of modern medicine has made pain something of an anomaly. We work out, we take vitamins: we cant really be doing with headaches. We see pain not as a symptom an alarm system to warn us of illness but more as an illness in itself. When the alarm comes on, we just want it turned off. Look at the ads on TV, and on buses and trains in any major city: painkillers will get you back to work, help you keep your job, deal with the kids; with painkillers, you can cope. I had a slight hangover the day I visited Vajpayee, which seemed to be getting worse. Id nearly missed my train, and found myself repeatedly clenching my jaw in the taxi. Id planned to buy some Nurofen before I got on the train, but had run out of time. Dr Vajpayee explained the anatomy of my headache. The alcohol We drink does dehydrates the inside of our skull. Consequently, the Dura, the Cellophane-like membrane that encases our brain, has no longer fully supported. Cells inside our skull were gets traumatized, and had responds by releasing tiny amounts of Arachidonic acid; this acid, having seeped out by our cell after we drink ,later this acid turns into a set of chemical compounds called prostaglandins. And these prostaglandins hurt us; they tell nerve endings in our head to tell our brain that my cells were traumatized. Our brain, in turn, does try to get our attention, and succeeds. And this process of our brain to communicate that there is some defect in our system the process is called pain. It felt as if something inside my head was being gently pulled away from my skull, which it was. When you take aspirin, or paracetamol, or ibuprofen, the drug works by deactivating a chemical called prostaglandin H synthetase, the catalyst that turns Arachidonic acid into prostaglandins. So even though your cells are still traumatized, your brain is no longer aware of the trauma. Your brain is being fooled. This process was discovered in aspirin in the 1970s by John Vane, a scientist working at the Welcome Foundation, who went on to win the Nobel Prize in 1982. (Aspirin was first synthesized in Germany in 1899, and so had been on the market for more than 70 years before anybody knew how it worked.) â€Å"Pain,† said Vajpayee, â€Å"is what the patient says it is.† All sorts of things can make you feel headachey, including muscle contractions on the scalp or the back of the neck, dehydration from drinking too much alcohol or caffeine, staring at your computer screen for too long, looking at bright lights, colds and flu, grinding your teeth, anxiety at the prospect of getting a headache. Sometimes, prostaglandins are produced when there is no apparent trauma. You might feel pain because something has subtly altered the balance of your brain chemistry, or simply because your mood has changed; you might be producing an uneven amount of serotonin or dopamine. You might, most worryingly, have a headache because you take too many painkillers, a condition known as â€Å"medication overuse headache†. A study published in the British Medical Journal last October found that â€Å"daily or near-daily headache is at epidemic levels, affecting up to 5% of some populations, and chronic overuse of headache drugs may account for half of this phenomenon†. Low doses daily appeared to carry greater risks than larger doses weekly. Of course, most pharmaceutical research is sponsored by pharmaceutical companies, which are understandably reluctant to explore the negatives. But what research there is suggests that analgesics, when used frequently, chronically reduce levels of serotonin, and increase levels of pain-signalling molecules. Earlier this year, the New York Times reported that a German study had found that even a two-week course of Tylenol (an American brand of paracetamol) â€Å"causes a drop in serotonin-receptor density in rat brains†, an effect that is reversed when the rats are taken off the painkillers. If you keep fooling your brain into not feeling pain, your body will eventually fight back and make you feel more pain. And then youll want more painkillers; its a vicious circle. Imagine this as a business proposition. You buy a cardboard tub of fluffy white powder for around  £100. Then you turn the powder into a quarter of a million pills, which you sell at 10p per pill. Every cardboard tub you buy makes you a profit of  £24,900. The powder is pure ibuprofen. The pills are painkillers. The company is Boots, which owns a subsidiary called Crookes Healthcare, which manufactures Nurofen. Sounds good, doesnt it? Of course, there are overheads you have to invent the drug, spend years on expensive clinical trials, build a factory, and hire people to make the pills, tell the public about the pills, and design the packs so they look attractive on the shelves. From the store manager of East Croydon boots pharmacy and article from Google, Boots corporate responsibility. â€Å"It takes 10 years and  £200m to get a new drug accepted,† said Dr Jagdish Acharya, a senior medical adviser to Boots(From the store manager of East Croydon.) Boots head office, and the factory that makes many of its painkillers, are on a campus that lies a few miles outside Nottingham. Every day, trucks full of raw ingredients arrive at one end of the factory, and trucks leave the other end with the finished product tens of thousands of cardboard packs, destined for 90 countries. This is D-95, one of the biggest painkiller factories in Britain, working 24 hours a day. If youve ever popped a Nurofen tablet, or a Nurofen tablet, or a Nurofen Plus, or a Nurofen liquid capsule, or a Boots own-brand generic ibuprofen tablet (the active ingredient is the same), or a Boots own-brand aspirin or Paracetamol tablet, the pill you swallowed will have been made here. â€Å"Six hundred people work here,† as per Catherine McGrath, who is working there as â€Å"shift manager, analgesics†. She explained that the factory works seasonally, making cold remedies in the autumn to meet winter demand, and hay fever remedies in the spring. Headaches are a year-round phenomenon. â€Å"Theres a constant demand for painkillers,† McGrath Before the fluffy white powder becomes a hard, glossy pill, it must go through many different stages. First, it is mixed with â€Å"excipients†, ingredients that have no painkilling role. Each Nurofen pill, for instance, contains 200mg of ibuprofen, but also maize starch, sucrose, calcium Sulphate, Stearic acid and shellac. These things hold it together, bulk it out, make it taste nice and help it disintegrate when it reaches the stomach. The factory is large and sterile, like a setting in a JG Ballard novel big, barn-like spaces, dull, neutral colours, large rooms full of vats. The thing that gets you is the scale. This is about making millions and millions of pills to cure tension headaches in France, migraines in Germany, hangovers in Holland, Belgium, Denmark, and Sweden. Naturally, after a few hours in this environment, a headache started creeping up on me. Stewart Adams, the inventor of ibuprofen, lives modestly in a compact modern house on the outskirts of Nottingham. On the sideboard in his living room there is a silver Nurofen pack, cast in metal, with the names of the first Nurofen advertisers on the back. He won an OBE for services to science in 1987, and his name is on the ibuprofen patent. But Adams has derived no great material reward from his invention no house in the country, not even a lifetime supply of painkillers. When he gets a headache, he goes to the corner shop just like the rest of us. From the article the guardian 2001 A sprightly, talkative 79, Adams came upon ibuprofen when he was working as a research scientist for Boots in the late 1950s, looking for a drug to reduce inflammation in patients with rheumatoid arthritis. Looking back on his career, he says he was â€Å"very disappointed†. He had found a headache remedy that was more potent than aspirin, with fewer side-effects but he hadnt found a cure for rheumatoid arthritis. His operation was very small â€Å"a man and a boy†. Typically, his research budget was between  £4,000 and  £5,000 a year. Adams discovered that aspirin reduced the swelling caused by ultraviolet light on the skin. Working with an organic chemist called John Nicholson, he began looking for aspirin-like compounds that might have fewer side-effects on arthritic patients. â€Å"It was a bit hit and miss,† he told me. (This was long before John Vane had discovered how aspirin worked.) â€Å"We werent as clearcut in our thinking as we might have been,† said Adams. He and Nicholson looked at hundreds of chemical compounds. They put several drugs through clinical trials, testing them on arthritic patients. One drug produced a nasty rash in a large percentage of the patients; another produced a rash in a smaller, but still significant, percentage. A third, ibufenac, an acetic acid, caused jaundice. â€Å"We had to sit back and have another rethink,† said Adams. During this long process of trial and error, Adams synthesized a version of ibufenac that was not an acetic acid but a proprionic acid ie, related to propane rather than vinegar. He assumed it would be toxic but, surprisingly, it wasnt: it had a short half-life in the tissues. It was like aspirin, only you could take more of it. Adams and his colleagues began taking the compound, ibuprofen, when they got headaches. â€Å"We knew it was analgesic, because we were taking it well before it got on the market,† he says. He remembers making a speech at a conference after a few drinks the night before, having dealt with his hangover by taking 600mg of this new drug he had invented. When Boots patented ibuprofen in 1962, Adams could have had little idea what he had invented an analgesic that would compete with aspirin; a drug that, once its control had passed into the hands of the marketing men, would change the way we consume painkillers for ever. For the rest of his career, Adams continued with his efforts to find a cure for rheumatoid arthritis, without success (although ibuprofen has important uses in its treatment). Holding the original patent in his hands, Adams said, laughing, â€Å"We didnt get anything. I think, in fact, we were supposed to be given a pound for signing away our signatures, but we didnt even get that.† Now that painkillers exist in a no mans land between medicine and product, they dont need someone to prescribe them they need someone to market them. Don Williams, the man currently responsible for the design of the Nurofen pack, works in Notting Hill, west London. His office is just what youd expect minimal furnishings, varnished, blond-wood floors. In the upstairs lobby there is a shopping trolley full of products designed by his company, Packaging Innovations Global: Double Velvet loo paper, Head Shoulders shampoo, Pot Noodle and Nurofen. A former session guitarist from Middlesbrough, Williams is tall and slim, with wonderfully tasteful casual clothes and a fashionably shaved head. â€Å"Thats our philosophy,† Williams said, looking at the trolley. â€Å"Thats what we believe in. Getting things in trolleys. At the end of the day, thats what were paid for.† Packaging Innovations began designing Nurofen packs about five years ago. â€Å"There are very few brand icons that visually communicate what they actually do,† Williams said. The target design is â€Å"directly related to the brand promise†. Two years ago, the Brand Council, an advertising industry panel, named Nurofen as one of 100 British â€Å"superbrands†, one that â€Å"offers consumers significant emotional and/or physical advantage over its competitors that (consciously or subconsciously) customers want, recognize and are willing to pay a premium for†. One of Williams innovations was to place the target in the centre of the pack, with a chevron radiating out to the sides. He also wanted more of the silver foil on the packs to be visible. Consumers, he told me, are visually literate they see the pack design before they read the words. When he took over the design of Benson Hedges cigarette packs, Williams made sure that every pack was gold, even the packs containing low-tar cigarettes, which had previously been silver. â€Å"We believe that brand identities should be recognized at a distance,† he said, â€Å"even through half-closed eyes, or sub-optimal conditions, or in peripheral vision.† In supermarkets, says Williams, â€Å"We want a blocking effect on the shelf. The chevron links all the packs together, so you get a wave effect.† As I left, he said, â€Å"I get more kicks out of seeing a pack in a bin than on a shelf.† This article gives the glimpse of the Neurofen how it is produce? How it was established and how the packing of the brand was designed. So right from 1960 through the effort from the three colleagues from the boots pharmaceutical while developing the drug to the event of August 1983 where it was launched as OTC medicine under the name of the Neurofen, the process of branding had already began. The brand is owned by the Reckitt Benckiser Now the company Reckitt Benckiser, creates the question mark specially on most of us specially to common people who has atleast the knowledge about companies like Pfizer and JohnsonJohnson or say Procter and Gamble which are very much well-known for the best corporate practices and are always been active in media .where as in case of this company it is not rather, the brands which they owned has been widely accepted and has been part of our daily lives from decades long Brand like: Veet, Dettol, Clearasil, Streptsile, Gaviscon Home care like: Air wick, Mortein Fabric care: Calgon, Vanish Surface care: Lysol: Dettol: and Neurofen Most of these brands like Dettol Airwick and Mortien are well establish brand and are 1st choice of the customers when they buy it, they are whichever brand these company owns has certainly enjoyed the brand loyalty, these are the brands that are emotionally attached to the people. Now Neurofen is among the other brand which has already achieved a market leader in its segment and it is in the process to get emotionally attached to their lives. As per the latest figure (0) mentioned the,net sales was 83.5 million which was further boosted to 89.90 million in the year 2008. So there is a clear difference of around 7 and half million growth, specially in such a enviournment where business are not growing, it is very rare, also companies are not investing too much in developing their brand and this might have affected Anadin and Panadol business. Where as in case of Anadin which is owned by Wyeth the net sales in 2007 was 38.50 which dropped down in 2008 by 2.3% to 37.60 million and similar is the case of Panadol which is owned by Glaxo smith Kline where the net sales which were just 12.8 in 2007 to 13.4 growth of around 4.9 % in all. Prior to 2007 Anadin was market leader but later on the placed is replaced by the Neurofen and now it has established brand as a with sustainable growth. So what are the factor that has created this change? Is it totally phenomenal event where 1 brand dies and other replaces it? But how can Neurofen can compete with brand like Anadin who as I mentioned is owned by Wyeth which is one of the worlds leading pharmaceutical and healthcare products companies, which have skilled professional who understand the pharmaceutical business, similar is the case of Panadol whose owner Glaxo Smith Keline which are also involved in the core business of pharmaceuticals from many years. So a company which is partially related to pharmaceuticals with just few OTC products in its portfolio has become market leader in past couple years is indeed due to the fabulous branding of the product Thus how the Nurofen is different from the other brands? Is it really more effective towards the pain ?or Is it the components of the branding that is creating the space within the buyers? To understand this we need to know where the other competitors are were during the 2006 and where are they right now, what were their strategic moves? STARTING WITH ANADIN Few interesting facts: Anadin was formulated by a US dentist in 1918. Nearly 400m Anadin tablets were sold in the last year. If laid side by side they would reach from London to New York ACHIEVEMENT: Anadin is the most famous OTC brand in the UK with over 90% consumer awareness (Source: RSGB). It has mass market appeal with users of all ages from sixteen upwards. Changes in legislation in the 1990s enabled the brand to extend its product range while maintaining its position as a leading pain killer brand which delivered a range of long standing values to the consumer. Today Anadin is the second biggest selling branded analgesic in the UK and its product range is worth  £45m. History Originally launched in the US as Anacin, the brand appeared in the UK in 1932 under the Anadin name. It is owned by Wyeth and has always communicated that its key task is to defeat pain quickly. Widely respected by health care professionals and consumers alike, Anadin has used several different slogans to press home its message over the years. These range from the famous Nothing Acts Faster than Anadin slogan, which was introduced in 1955, to the recent â€Å"Headache! What Headache?† and â€Å"When only fast will do†. Anadin has successfully steered its way through the growth of Own Label products during the 1990s which resulted in many consumers switching from branded goods to retailers own lines, including health care products by innovating and providing solutions relevant to its target market. Product Anadin is one of the UKs oldest and best known oral analgesics and a firm family favorite. The original aspirin-based formula provides fast, effective relief for a wide range of everyday aches and pains including headaches, period and dental pains, as well as the symptoms of colds and flu. The range has evolved into a portfolio of six UK variants delivering pain relievers in a variety of formats comprising caplets, tablets, liquid capsules and soluble tablets. Anadin Extra, containing aspirin, Paracetamol and caffeine was launched in 1983. Its counterpart, Anadin Extra Soluble, which was unveiled in 1992, is ideal for those finding tablets difficult to swallow. The formula is more readily absorbed into the bloodstream enabling it to act faster. In 1988, Wyeth launched Anadin Paracetamol, a formulation suitable for children from the age of six, which is designed to reduce temperature and is therefore especially beneficial in the treatment of feverish colds and flu. In 1997, Anadin Ibu profen was introduced. Coated for easy swallowing, it is formulated to relieve rheumatic or muscular pain, backache and period pain whilst actively reducing inflammation. Recent developments The last three years have witnessed continuing innovation. As a result of the launch of Anadin Ultra in September 1999, sales grew at a double-digit rate. Anadin Ultra contains an ibuprofen solution in an easy to swallow, soft gelatin capsule allowing it to be rapidly absorbed into the bloodstream, combating pain more than twice as fast as tablets. In a move to benefit consumers and trade, the entire range received a new look in July 2002. Key features included a new embossed Anadin logo which reflects a more modern and dynamic image. In addition, Anadin Ultra and Extra packs were foiled to differentiate these variants as the most premium within the range. The effect of these changes has added branding consistency across the entire product range, ensuring stronger impact when the variants are grouped together. This improved on-shelf stand-out conveys to consumers that in an increasingly competitive market, Anadin offers a range of premium quality products. For consumers, the new design aims to take the pain out of choosing a painkiller while communicating the modernity of the brand. Key indicators on the front of packs encourage analgesic users to identify the best product for their specific type of pain. Additionally, the use of consumer friendly language on the back of packs and on information leaflets further simplifies product selection and usage. Careline details are also included on packs, allowing consumers to receive further advice and guidance about the range. Promotion Anadins familiar logo is synonymous with its brief to tackle everyday aches and pains swiftly and effectively since its launch more than 70 years ago. It is important for the brand to be at the forefront of product development and to inform the public about the benefits these products can bring. Therefore, advertising is key to Anadins promotional strategy. In September 2002 it launched a terrestrial and satellite television campaign for Anadin Ultra. The campaign avoided the scientific angle taken by some other brands and opted for a humorous, slice-of-life approach featuring the Twice as Fast strapline with the consumer message that Anadin Ultras liquid ibuprofen capsules could hit pain more than twice as fast as their tablet equivalent. The Bus Stop creative focuses on a typical British scene †¹ a bus queue. The woman at the front of the queue announces, â€Å"Its gone!† leaving everyone to assume she means the bus. Confus Relationship Between Customer Perception and Branding Relationship Between Customer Perception and Branding ABSTRACT: Purpose: This paper will try to establish a relationship between the perception build within the users through the process of the branding irrespective of the core use ability, and thus trying to prove the importance of branding which has become the modern tool for doing the business METHODOLOGY The basic questionnaire was designed and were distributed to the users who spend atleast the minimum amount on the above three product, the target of 70 was set order to get rid of the errors like miscommunication, unfilled sets etc and thus of 70, 38 did answer the questionnaire properly which were further tabulated and concluded FINDINGS What I was expecting that Neurofen would appear as a most effective in its class of product but, rather Anadin leads in term of effectiveness but still the sales figure shows that Neurofen is market leader. So this might be the sheer effect of the branding which Neurofen has adopted, thus despite a little bit weak in its performance as per the survey its branding is excellent far better than other two products. LIMITATION Due to the limitation of the time the primary research was conducted on time scale of around 17 days, so I was able to cover 38 users which is more than half as compared to the 70 which were targeted. Executive summary: Well the basic aim of the dissertation is to show how the perception is built among the users for a particular brand irrespective of the effectiveness. Thus also I will try to explain the UK market for the over the counter products and try to analyze the top three brands, where I will be dealing with process of branding in respect to these three brand The dissertation initially will deal with general introduction where we will be able to understand the what is the over the counter products are, who are brands that leads the market, then I will be dealing with each brand with brief description of their portfolio, this will certainly give the clearer picture of the brands in whole. Followed by this I will give the brief description of the primary research where in I will investigate the effectiveness of the brand irrespective of the brand position and we expect Neurofen to be the most effective as per the market position, and thus relating the findings to the process of the branding and ultimately to the sales figure In order to make the data understanding more easy there has been use of graphs and the few of the pie chart which gives the more precise picture of the situation. Thus dissertation will end up with few of the interesting figures their analysis vs. the actual scenario GENERAL INTRODUCTION: Until 1960s and 1970s, painkillers were kept in a glass bottle in the bathroom medicine cabinet. When you had a headache, you would wait until you got home and then open the dusty bottle and shake out two pills: round, powdery discs with bevelled edges and a bisect line a groove cut into the pill so that you could snap it in half for a reduced dose. Youd swallow the pills, either aspirin or Paracetamol, with a glass of water. They felt uncomfortably large in the throat and had a bitter taste. The bottle, which contained 50 pills, hung around for months, even years. Now, when we feel a headache coming on, we pat our pockets to see if we have any painkillers with us. The time between pain and treatment has shrunk to almost nothing. These days, the pills do not come in bottles, but in blister-packs in bright, shiny boxes. When I leave the house, I sometimes run through a checklist keys, wallet, phone painkillers. The packets, some of which are plastic and shaped like mobile phones, are cheerful and glossy; elegant enough to put on a table in a restaurant, they look like lifestyle accessories. You take them with you when you leave the house, partly for convenience and partly because you know that, if you leave them lying around, someone else will pocket them. Painkillers are no longer hard to swallow; the pills have smooth edges, and some have a glossy coating of hard sugar, like Smarties or MMs. Some of them are mint- or lemon-flavored. If your throat objects to tablets, you can take caplets, which are longer and thinner, or â€Å"liquid capsules†, which are soft and gelatinous, like vitamin pills, or powder, which is poured from a sachet into a glass of water. You could conceivably take a painkiller while you were out jogging, or running for the bus. Painkillers are also more widely available than they used to be. We have been able to buy aspirin and paracetamol over the counter for some time now, but in 1996 restrictions on the sale of ibuprofen the newest, raciest painkiller were relaxed, making it available in supermarkets, newsagents and corner shops, as well as from the pharmacist. This was part of an NHS drive to save money by taking pressure off doctors and pharmacists; during my stay in London, we have been taught to be self-medicating when it comes to pain. The change came about after Galpharm, a British pharmaceutical company, made a successful application to the Medicines Control Agency for a license to have ibuprofen moved from the pharmacy to the â€Å"general sales list†. After that, painkiller advertising, marketing and packaging moved into a different league. Inevitably, we are also spending more on painkillers than ever. Id buy them as a matter of course, with my groceries. We now a days found wanting to buy smart painkillers, in the same way that I might buy smart jeans or decent coffee. For me, and for many people I spoke to(co-employee), the temptation is to catch headaches early, nip them in the bud. We have become enthusiastic self-medicators. In 1997, according to the market research firm Euro monitor, the British painkiller market was worth  £309m. In 2001, it was worth  £398m. In other words, it grew by almost 30% in just four years, probably the biggest hike since the German company Bayer opened the first US aspirin factory in 1903. Euro monitor predicts more growth: by 2006, it estimates that the market will be worth  £483m, and by now it has already crossed  £600 figure. Recently, I found myself in someones (college friend) house with a slight headache. No problem, he said. He had stocked up on painkillers he thought he had four packets, a total of 48 pills. But he couldnt find them; the packets had all gone. Three people (room mates working in Mac Donald) were living in the house. â€Å"I just bought them a couple of days ago,† he said. This is what makes me more querious that how this tiny stuff has entrenched in our lives. As per my finding from the local corner shops An ordinary shop, you can buy three basic types of painkiller The one which contains aspirin, which has been around for a century; or either has paracetamol, which emerged as a popular alternative after the war; and from past couple of decades they contain basically ibuprofen, which was invented in the early 1960s and has been a pharmacy medicine since 1983. Ibuprofen is slightly gentler on our stomach than aspirin, but it does not thin our blood to the same extent. Aspirin and ibuprofen reduce pain, fever and inflammation, while paracetamol reduces only pain and fever. Paracetamol is gentle on the stomach, but can damage the liver if you take too many. Paracetamol is also the suicide drug; you can die a painful death by knocking back as few as 25. (For this reason, the government has taken steps to reduce packet sizes; since 1998, you have been able to buy packets of no more than 16 in supermarkets, or 32 in pharmacies though there is nothing to stop you from going to more than one shop. The multibillion-dollar paracetamol industry in the US has thus far resisted all attempts by the Food and Drug Administration to reduce packet size.) Aspirin and ibuprofen are potentially less harmful: most people would survive a cry-for-help dose of around 50 aspirins, or even 100 ibuprofen tablets. When it comes to headaches, ibuprofen is my drug of choice. (Im not alone: according to Euromonitor, ibuprofen now has 31% of the market, and is growing exponentially. Aspirin has a 7% share, and paracetamol 13%; the rest of the market is made up of combination painkillers.) I also, I have noticed, have strong brand loyalty. When I go to the supermarket, my eye is drawn to the row of shiny silver packs with a chevron and a target design Nurofen. Nurofen claims to be â€Å"targeted pain relief†. I am highly influenced by the advert of the car racing and the way the tablet they have shown as bullet acting on the pain. Targeting a headache costs me around 20p a shot. On one level, I am aware that the active ingredient in a single Nurofen tablet, 200mg of ibuprofen, is exactly the same as that in a single Anadin ibuprofen tablet, or an Anadin Ultra, a Hedex ibuprofen, a Cuprofen or, for that matter, a generic own-brand ibuprofen tablet from Safeway, Sainsburys or Tesco. On another level, Nurofens targeting promise appeals to me. It feels hi-tech(Remember about car advert), almost environmentally sound. It makes me think of stealth bombers dropping smart bombs down the chimney of the building they want to destroy, with minimum collateral damage. Are our headaches getting worse, or do we just think they are? I went to see DrVajpayee My GP, a consultant in pain management, in his office at Brigstock medical service in Thornton heath, to find out what he thought. Dr Vajpayee offers his service through NHS Dr Vajpayee believes that our society tolerates less pain than ever before. Modern life requires you to be pain-free; there just isnt time to lie around waiting for a headache to go. Young people are more impatient than older people; when they feel pain, they want something done about it, immediately. Generally speaking, the younger the consumer, the stronger the painkiller they are marketed: Anadin Original is pitched at people over 45, Anadin Extra at people between 25 and 55, and Anadin Ultra at people between 19 and 32. Of course, there is a limit to this sliding scale: Nurofen for Children (six months and over) contains 100mg of Nurofen, half the adult dose. Is any of this surprising? We live in an age of quick fixes. These days, we expect everything to get faster cars, lifts, food. When we suffer psychological distress, we take Prozac and Seroxat. More people are having their wisdom teeth extracted under general anesthetic. Caesarean section is on the increase. Half a century of the NHS has softened us up, and the sheer success of modern medicine has made pain something of an anomaly. We work out, we take vitamins: we cant really be doing with headaches. We see pain not as a symptom an alarm system to warn us of illness but more as an illness in itself. When the alarm comes on, we just want it turned off. Look at the ads on TV, and on buses and trains in any major city: painkillers will get you back to work, help you keep your job, deal with the kids; with painkillers, you can cope. I had a slight hangover the day I visited Vajpayee, which seemed to be getting worse. Id nearly missed my train, and found myself repeatedly clenching my jaw in the taxi. Id planned to buy some Nurofen before I got on the train, but had run out of time. Dr Vajpayee explained the anatomy of my headache. The alcohol We drink does dehydrates the inside of our skull. Consequently, the Dura, the Cellophane-like membrane that encases our brain, has no longer fully supported. Cells inside our skull were gets traumatized, and had responds by releasing tiny amounts of Arachidonic acid; this acid, having seeped out by our cell after we drink ,later this acid turns into a set of chemical compounds called prostaglandins. And these prostaglandins hurt us; they tell nerve endings in our head to tell our brain that my cells were traumatized. Our brain, in turn, does try to get our attention, and succeeds. And this process of our brain to communicate that there is some defect in our system the process is called pain. It felt as if something inside my head was being gently pulled away from my skull, which it was. When you take aspirin, or paracetamol, or ibuprofen, the drug works by deactivating a chemical called prostaglandin H synthetase, the catalyst that turns Arachidonic acid into prostaglandins. So even though your cells are still traumatized, your brain is no longer aware of the trauma. Your brain is being fooled. This process was discovered in aspirin in the 1970s by John Vane, a scientist working at the Welcome Foundation, who went on to win the Nobel Prize in 1982. (Aspirin was first synthesized in Germany in 1899, and so had been on the market for more than 70 years before anybody knew how it worked.) â€Å"Pain,† said Vajpayee, â€Å"is what the patient says it is.† All sorts of things can make you feel headachey, including muscle contractions on the scalp or the back of the neck, dehydration from drinking too much alcohol or caffeine, staring at your computer screen for too long, looking at bright lights, colds and flu, grinding your teeth, anxiety at the prospect of getting a headache. Sometimes, prostaglandins are produced when there is no apparent trauma. You might feel pain because something has subtly altered the balance of your brain chemistry, or simply because your mood has changed; you might be producing an uneven amount of serotonin or dopamine. You might, most worryingly, have a headache because you take too many painkillers, a condition known as â€Å"medication overuse headache†. A study published in the British Medical Journal last October found that â€Å"daily or near-daily headache is at epidemic levels, affecting up to 5% of some populations, and chronic overuse of headache drugs may account for half of this phenomenon†. Low doses daily appeared to carry greater risks than larger doses weekly. Of course, most pharmaceutical research is sponsored by pharmaceutical companies, which are understandably reluctant to explore the negatives. But what research there is suggests that analgesics, when used frequently, chronically reduce levels of serotonin, and increase levels of pain-signalling molecules. Earlier this year, the New York Times reported that a German study had found that even a two-week course of Tylenol (an American brand of paracetamol) â€Å"causes a drop in serotonin-receptor density in rat brains†, an effect that is reversed when the rats are taken off the painkillers. If you keep fooling your brain into not feeling pain, your body will eventually fight back and make you feel more pain. And then youll want more painkillers; its a vicious circle. Imagine this as a business proposition. You buy a cardboard tub of fluffy white powder for around  £100. Then you turn the powder into a quarter of a million pills, which you sell at 10p per pill. Every cardboard tub you buy makes you a profit of  £24,900. The powder is pure ibuprofen. The pills are painkillers. The company is Boots, which owns a subsidiary called Crookes Healthcare, which manufactures Nurofen. Sounds good, doesnt it? Of course, there are overheads you have to invent the drug, spend years on expensive clinical trials, build a factory, and hire people to make the pills, tell the public about the pills, and design the packs so they look attractive on the shelves. From the store manager of East Croydon boots pharmacy and article from Google, Boots corporate responsibility. â€Å"It takes 10 years and  £200m to get a new drug accepted,† said Dr Jagdish Acharya, a senior medical adviser to Boots(From the store manager of East Croydon.) Boots head office, and the factory that makes many of its painkillers, are on a campus that lies a few miles outside Nottingham. Every day, trucks full of raw ingredients arrive at one end of the factory, and trucks leave the other end with the finished product tens of thousands of cardboard packs, destined for 90 countries. This is D-95, one of the biggest painkiller factories in Britain, working 24 hours a day. If youve ever popped a Nurofen tablet, or a Nurofen tablet, or a Nurofen Plus, or a Nurofen liquid capsule, or a Boots own-brand generic ibuprofen tablet (the active ingredient is the same), or a Boots own-brand aspirin or Paracetamol tablet, the pill you swallowed will have been made here. â€Å"Six hundred people work here,† as per Catherine McGrath, who is working there as â€Å"shift manager, analgesics†. She explained that the factory works seasonally, making cold remedies in the autumn to meet winter demand, and hay fever remedies in the spring. Headaches are a year-round phenomenon. â€Å"Theres a constant demand for painkillers,† McGrath Before the fluffy white powder becomes a hard, glossy pill, it must go through many different stages. First, it is mixed with â€Å"excipients†, ingredients that have no painkilling role. Each Nurofen pill, for instance, contains 200mg of ibuprofen, but also maize starch, sucrose, calcium Sulphate, Stearic acid and shellac. These things hold it together, bulk it out, make it taste nice and help it disintegrate when it reaches the stomach. The factory is large and sterile, like a setting in a JG Ballard novel big, barn-like spaces, dull, neutral colours, large rooms full of vats. The thing that gets you is the scale. This is about making millions and millions of pills to cure tension headaches in France, migraines in Germany, hangovers in Holland, Belgium, Denmark, and Sweden. Naturally, after a few hours in this environment, a headache started creeping up on me. Stewart Adams, the inventor of ibuprofen, lives modestly in a compact modern house on the outskirts of Nottingham. On the sideboard in his living room there is a silver Nurofen pack, cast in metal, with the names of the first Nurofen advertisers on the back. He won an OBE for services to science in 1987, and his name is on the ibuprofen patent. But Adams has derived no great material reward from his invention no house in the country, not even a lifetime supply of painkillers. When he gets a headache, he goes to the corner shop just like the rest of us. From the article the guardian 2001 A sprightly, talkative 79, Adams came upon ibuprofen when he was working as a research scientist for Boots in the late 1950s, looking for a drug to reduce inflammation in patients with rheumatoid arthritis. Looking back on his career, he says he was â€Å"very disappointed†. He had found a headache remedy that was more potent than aspirin, with fewer side-effects but he hadnt found a cure for rheumatoid arthritis. His operation was very small â€Å"a man and a boy†. Typically, his research budget was between  £4,000 and  £5,000 a year. Adams discovered that aspirin reduced the swelling caused by ultraviolet light on the skin. Working with an organic chemist called John Nicholson, he began looking for aspirin-like compounds that might have fewer side-effects on arthritic patients. â€Å"It was a bit hit and miss,† he told me. (This was long before John Vane had discovered how aspirin worked.) â€Å"We werent as clearcut in our thinking as we might have been,† said Adams. He and Nicholson looked at hundreds of chemical compounds. They put several drugs through clinical trials, testing them on arthritic patients. One drug produced a nasty rash in a large percentage of the patients; another produced a rash in a smaller, but still significant, percentage. A third, ibufenac, an acetic acid, caused jaundice. â€Å"We had to sit back and have another rethink,† said Adams. During this long process of trial and error, Adams synthesized a version of ibufenac that was not an acetic acid but a proprionic acid ie, related to propane rather than vinegar. He assumed it would be toxic but, surprisingly, it wasnt: it had a short half-life in the tissues. It was like aspirin, only you could take more of it. Adams and his colleagues began taking the compound, ibuprofen, when they got headaches. â€Å"We knew it was analgesic, because we were taking it well before it got on the market,† he says. He remembers making a speech at a conference after a few drinks the night before, having dealt with his hangover by taking 600mg of this new drug he had invented. When Boots patented ibuprofen in 1962, Adams could have had little idea what he had invented an analgesic that would compete with aspirin; a drug that, once its control had passed into the hands of the marketing men, would change the way we consume painkillers for ever. For the rest of his career, Adams continued with his efforts to find a cure for rheumatoid arthritis, without success (although ibuprofen has important uses in its treatment). Holding the original patent in his hands, Adams said, laughing, â€Å"We didnt get anything. I think, in fact, we were supposed to be given a pound for signing away our signatures, but we didnt even get that.† Now that painkillers exist in a no mans land between medicine and product, they dont need someone to prescribe them they need someone to market them. Don Williams, the man currently responsible for the design of the Nurofen pack, works in Notting Hill, west London. His office is just what youd expect minimal furnishings, varnished, blond-wood floors. In the upstairs lobby there is a shopping trolley full of products designed by his company, Packaging Innovations Global: Double Velvet loo paper, Head Shoulders shampoo, Pot Noodle and Nurofen. A former session guitarist from Middlesbrough, Williams is tall and slim, with wonderfully tasteful casual clothes and a fashionably shaved head. â€Å"Thats our philosophy,† Williams said, looking at the trolley. â€Å"Thats what we believe in. Getting things in trolleys. At the end of the day, thats what were paid for.† Packaging Innovations began designing Nurofen packs about five years ago. â€Å"There are very few brand icons that visually communicate what they actually do,† Williams said. The target design is â€Å"directly related to the brand promise†. Two years ago, the Brand Council, an advertising industry panel, named Nurofen as one of 100 British â€Å"superbrands†, one that â€Å"offers consumers significant emotional and/or physical advantage over its competitors that (consciously or subconsciously) customers want, recognize and are willing to pay a premium for†. One of Williams innovations was to place the target in the centre of the pack, with a chevron radiating out to the sides. He also wanted more of the silver foil on the packs to be visible. Consumers, he told me, are visually literate they see the pack design before they read the words. When he took over the design of Benson Hedges cigarette packs, Williams made sure that every pack was gold, even the packs containing low-tar cigarettes, which had previously been silver. â€Å"We believe that brand identities should be recognized at a distance,† he said, â€Å"even through half-closed eyes, or sub-optimal conditions, or in peripheral vision.† In supermarkets, says Williams, â€Å"We want a blocking effect on the shelf. The chevron links all the packs together, so you get a wave effect.† As I left, he said, â€Å"I get more kicks out of seeing a pack in a bin than on a shelf.† This article gives the glimpse of the Neurofen how it is produce? How it was established and how the packing of the brand was designed. So right from 1960 through the effort from the three colleagues from the boots pharmaceutical while developing the drug to the event of August 1983 where it was launched as OTC medicine under the name of the Neurofen, the process of branding had already began. The brand is owned by the Reckitt Benckiser Now the company Reckitt Benckiser, creates the question mark specially on most of us specially to common people who has atleast the knowledge about companies like Pfizer and JohnsonJohnson or say Procter and Gamble which are very much well-known for the best corporate practices and are always been active in media .where as in case of this company it is not rather, the brands which they owned has been widely accepted and has been part of our daily lives from decades long Brand like: Veet, Dettol, Clearasil, Streptsile, Gaviscon Home care like: Air wick, Mortein Fabric care: Calgon, Vanish Surface care: Lysol: Dettol: and Neurofen Most of these brands like Dettol Airwick and Mortien are well establish brand and are 1st choice of the customers when they buy it, they are whichever brand these company owns has certainly enjoyed the brand loyalty, these are the brands that are emotionally attached to the people. Now Neurofen is among the other brand which has already achieved a market leader in its segment and it is in the process to get emotionally attached to their lives. As per the latest figure (0) mentioned the,net sales was 83.5 million which was further boosted to 89.90 million in the year 2008. So there is a clear difference of around 7 and half million growth, specially in such a enviournment where business are not growing, it is very rare, also companies are not investing too much in developing their brand and this might have affected Anadin and Panadol business. Where as in case of Anadin which is owned by Wyeth the net sales in 2007 was 38.50 which dropped down in 2008 by 2.3% to 37.60 million and similar is the case of Panadol which is owned by Glaxo smith Kline where the net sales which were just 12.8 in 2007 to 13.4 growth of around 4.9 % in all. Prior to 2007 Anadin was market leader but later on the placed is replaced by the Neurofen and now it has established brand as a with sustainable growth. So what are the factor that has created this change? Is it totally phenomenal event where 1 brand dies and other replaces it? But how can Neurofen can compete with brand like Anadin who as I mentioned is owned by Wyeth which is one of the worlds leading pharmaceutical and healthcare products companies, which have skilled professional who understand the pharmaceutical business, similar is the case of Panadol whose owner Glaxo Smith Keline which are also involved in the core business of pharmaceuticals from many years. So a company which is partially related to pharmaceuticals with just few OTC products in its portfolio has become market leader in past couple years is indeed due to the fabulous branding of the product Thus how the Nurofen is different from the other brands? Is it really more effective towards the pain ?or Is it the components of the branding that is creating the space within the buyers? To understand this we need to know where the other competitors are were during the 2006 and where are they right now, what were their strategic moves? STARTING WITH ANADIN Few interesting facts: Anadin was formulated by a US dentist in 1918. Nearly 400m Anadin tablets were sold in the last year. If laid side by side they would reach from London to New York ACHIEVEMENT: Anadin is the most famous OTC brand in the UK with over 90% consumer awareness (Source: RSGB). It has mass market appeal with users of all ages from sixteen upwards. Changes in legislation in the 1990s enabled the brand to extend its product range while maintaining its position as a leading pain killer brand which delivered a range of long standing values to the consumer. Today Anadin is the second biggest selling branded analgesic in the UK and its product range is worth  £45m. History Originally launched in the US as Anacin, the brand appeared in the UK in 1932 under the Anadin name. It is owned by Wyeth and has always communicated that its key task is to defeat pain quickly. Widely respected by health care professionals and consumers alike, Anadin has used several different slogans to press home its message over the years. These range from the famous Nothing Acts Faster than Anadin slogan, which was introduced in 1955, to the recent â€Å"Headache! What Headache?† and â€Å"When only fast will do†. Anadin has successfully steered its way through the growth of Own Label products during the 1990s which resulted in many consumers switching from branded goods to retailers own lines, including health care products by innovating and providing solutions relevant to its target market. Product Anadin is one of the UKs oldest and best known oral analgesics and a firm family favorite. The original aspirin-based formula provides fast, effective relief for a wide range of everyday aches and pains including headaches, period and dental pains, as well as the symptoms of colds and flu. The range has evolved into a portfolio of six UK variants delivering pain relievers in a variety of formats comprising caplets, tablets, liquid capsules and soluble tablets. Anadin Extra, containing aspirin, Paracetamol and caffeine was launched in 1983. Its counterpart, Anadin Extra Soluble, which was unveiled in 1992, is ideal for those finding tablets difficult to swallow. The formula is more readily absorbed into the bloodstream enabling it to act faster. In 1988, Wyeth launched Anadin Paracetamol, a formulation suitable for children from the age of six, which is designed to reduce temperature and is therefore especially beneficial in the treatment of feverish colds and flu. In 1997, Anadin Ibu profen was introduced. Coated for easy swallowing, it is formulated to relieve rheumatic or muscular pain, backache and period pain whilst actively reducing inflammation. Recent developments The last three years have witnessed continuing innovation. As a result of the launch of Anadin Ultra in September 1999, sales grew at a double-digit rate. Anadin Ultra contains an ibuprofen solution in an easy to swallow, soft gelatin capsule allowing it to be rapidly absorbed into the bloodstream, combating pain more than twice as fast as tablets. In a move to benefit consumers and trade, the entire range received a new look in July 2002. Key features included a new embossed Anadin logo which reflects a more modern and dynamic image. In addition, Anadin Ultra and Extra packs were foiled to differentiate these variants as the most premium within the range. The effect of these changes has added branding consistency across the entire product range, ensuring stronger impact when the variants are grouped together. This improved on-shelf stand-out conveys to consumers that in an increasingly competitive market, Anadin offers a range of premium quality products. For consumers, the new design aims to take the pain out of choosing a painkiller while communicating the modernity of the brand. Key indicators on the front of packs encourage analgesic users to identify the best product for their specific type of pain. Additionally, the use of consumer friendly language on the back of packs and on information leaflets further simplifies product selection and usage. Careline details are also included on packs, allowing consumers to receive further advice and guidance about the range. Promotion Anadins familiar logo is synonymous with its brief to tackle everyday aches and pains swiftly and effectively since its launch more than 70 years ago. It is important for the brand to be at the forefront of product development and to inform the public about the benefits these products can bring. Therefore, advertising is key to Anadins promotional strategy. In September 2002 it launched a terrestrial and satellite television campaign for Anadin Ultra. The campaign avoided the scientific angle taken by some other brands and opted for a humorous, slice-of-life approach featuring the Twice as Fast strapline with the consumer message that Anadin Ultras liquid ibuprofen capsules could hit pain more than twice as fast as their tablet equivalent. The Bus Stop creative focuses on a typical British scene †¹ a bus queue. The woman at the front of the queue announces, â€Å"Its gone!† leaving everyone to assume she means the bus. Confus

Body Image :: essays research papers

Looking at the ad many obvious observations can be made. You see a female bent over a toilet. Then you notice the writing on the ad. Then you realize that it is an ad for the widely marketed perfume Obsession. Hey wait a minute. When did obsession start making ads where women were bent over on the toilet? Oh, I see. That’s when it clicks. Its not really an ad on the perfume obsession but really a joke or parody on the perfume name. It has become an Obsession for women to have the ideal body type. Looking at the picture from an examiners point of view, I notice the women and everything about her. You can immediately tell why she is sitting on the floor in a fetal position over the toilet. She is anorexic. You can tell mostly by her protruding spine. The spine is seen as the backbone of any human being. It is seen as what keeps us standing and walking everyday. It can almost be said to be our strength. Hers on the other hand is exposed which is a sign that her strength is exposed. This reminds me of the story in the Bible where Sampson exposes that it is his hair that gives him his strength. Now anyone could basically have control over him if they cut his hair. He is now vulnerable to any attacks, just like in the ad. The lady is now vulnerable to all outside attacks whether it be a disease or even death. To me the creators of this ad got the pathos right, in that they effectively engage the audiences’ emotions. They would probably be able to draw sympathy and concern fr om any typical person. In large font across the top of the ad it reads, â€Å"Obsession† and at the bottom in a smaller font it reads, â€Å"For women.† There is one main point that these words are trying to get across. It is that anorexia becomes an obsession for women. All around us to day are stereotypical images of how women should look. These images are usually images of models. Many women see these images and feel that they don’t live up to these standards of beauty and in turn take extreme measures in order to attain that beauty. The ad is sort of telling us that this is what happens when women try to look like CK models (logos).

Therapeutic Techniques

THEORY AND PRACTICE OF COUNSELING AND PSYCHOTHERAPY Gerald Corey Section 5 APPLICATION: THERAPEUTIC TECHNIQUES AND PROCEDURES The redecision therapy model of the Gouldings (1979) is grounded within the framework of TA theory, yet their methods are a combination of TA, Gestalt therapy, interactive group therapy, cognitive behavior therapy, family therapy, and psychodrama. Realizing the importance of combining the affective and the cognitive dimensions, the Gouldings draw heavily from TA heory for cognitive structure, and they use Gestalt techniques to provide the emotional work that breaks through the impasses clients often experience. Following is a brief description of some of the more commonly used processes, procedures, and techniques in TA practice. Most of them can be applied to both individual and group counseling. Therapeutic Procedures Structural analysis Structural analysis is a tool by which a person becomes aware of the content and functioning of his or her Parent, Adult, and Child.TA clients learn how to identify their own ego states. Structural analysis helps them resolve patterns that they feel stuck with. It allows them to find out which ego state their behavior is based on. With that knowledge they can determine their options. Transactional Analysis Two problems related to the structure of personality can be considered by structural analysis: contamination and exclusion. Contamination exists when the contents of one ego state are mixed with those of another. For example, the Parent, the Child, or both may intrude within the oundaries of the Adult ego state and interfere with the clear thinking and functioning of the Adult. (Figure 1). Contamination from the Parent is typically manifested through prejudiced ideas and attitudes; contamination from the Child involves distorted perceptions of reality. When contamination of the Adult by the Parent, the Child, or both exists, â€Å"boundary work† is called for so that the demarcation of each eg o state can be clearly drawn. When the ego-state boundaries are realigned, he person understands his or her Child and Parent rather than being contaminated by them. Here are some statements reflecting contamination from the Parent: â€Å"Don’t mix with people who are not of our kind†; â€Å"Never trust Italians†; â€Å"Watch out for mechanics; they’ll cheat you every time†; â€Å"You can’t depend on teenagers. † The following statements reflect contamination from the Child: â€Å"Everyone’s always picking on me. Nobody treats me right†; â€Å"Anything I want I should get right now†; â€Å"Who could possibly ever want to be my friend? †

Automobile Pollution Essay

Exponential growth in petrol and diesel fueled vehicles are responsible for deterioration of air quality in cities. Because of the increase in urbanization, industrialization and commercial activities in the urban areas, the demand for transport has also been increased. In addition to it the use of personal vehicles has also increase steadily. The various principle pollutants emit from vehicles are as follows- Carbon monoxide (CO) Suspended particulate matter (SPM) Oxides of nitrogen (NOx) Hydrocarbons (HC) Polynuclear aromatic hydrocarbons (PAHs). 2005 Air Toxic Emissions from On-road Mobile Sources (Tox-weighted) Affects of Automobile Pollution 1. In India about 15-20 million people are asthmatic because of emission of automobile pollution. 2. N02 is a highly toxic gas and attacks the lungs causing lung cancer and emphysema. 3. Automobile pollutants interferes the development and functioning of the nervous system. 4. Some diseases such as bronchitis, plurosis occur by long-term exposure to the particulate matter. 5. N02 reacts with hydrocarbons and creates photochemical smog. Reasons for Automobile Pollution The petrol driven vehicles emit invisible gases such as CO and Benzene while diesel driven vehicles emit mainly black smog containing minute carbon particles and S02. The main reasons for vehicular pollution problems are as follows- 1. Poor quality of fuel 2. Outdated vehicles 3. Congestion and mixed traffic of different types 4. Lack of proper traffic management Important Pre-requisites for Controlling Vehicular Pollution 1. Phasing out of grossly polluted vehicles 2. Enforcement of emission norms for new and in-use vehicles. 3. Improvement in automobile technology 4. Reduction of lead content in motor fuel 5. Stream lining traffic management 6. Improvement in public transport system 7. Fuel quality improvement and switch over to cleaner fuel 8. Restriction on indiscriminate growth of urban centers, industrial and commercial activities Alternative Fuels Hydrogen Gas: It can be used in modified combustion engines and is eco-friendly as it emits water vapours only. Electric Vehicles: They are advantageous over conventional fueled vehicles as far as environment is concerned. Ethanol: It can be used in regular automobiles after blending with petrol. It is rather clean fuel with low nitrogen oxide and hydrocarbons emission and no net C02 emission. Methanol: It is a liquid fuel and is produce from coal, natural gas and biomass. ft emits very little NOx and HC. Natural gas: It exists in the gaseous state at normal temperature and pressure and is found in the form of CNG and LPG. It causes substantially lower pollution without affecting the performance of the vehicles.

Jacqueline Kennedy essays

Jacqueline Kennedy essays Each generation of the United States has represented a time of growth and development for society. Throughout existence there have been individuals that were important personal examples to people around them. Jacqueline Bouvier Kennedy Onassis has been acknowledged as an exceptional and unique American icon by millions of citizens. She dedicated her life to her country and her loved ones, and impacted the public in many important ways. Not only did she demonstrate the importance of life but she also touched the hearts of many with her style and dignity. Jacqueline Lee Bouvier was born in Southampton, New York on July 28, 1929. Being the elder of two daughters of John and Janet Lee Bouver, she was raised in an affluent and cultured environment mainly in New York, Rhode Island, and Virginia. As a young child, she enjoyed horses and her ability to horseback ride was one of her most favorite activities to complete. She attended Vassar College, studied abroad in Paris, and eventually graduated from George Washington University in 1951. In 1952, while working as a photographer for the Washington Times-Herald, she interviewed Senator John F. Kennedy of Massachusetts. On September 12, 1953 she and Kennedy were married. They had three children, one of which died two days after his birth. As First Lady, Jacqueline Kennedy wanted to make the nations capital a source of pride. She redecorated the White House as well as planned a national cultural center, later named the John F. Kennedy Center for the Performing Arts. On November 22, 1963 Jacqueline witnessed her husbands assassination in Dallas, Texas. After this tragedy, she moved to New York City with her two children in hopes of privacy. On October 20, 1968, she married Aristotle Onassis, a wealthy Greek businessman. After she was widowed for a second time, Jacqueline began a career in publishing and then became a senior editor at Doubleday, where she specia...

The Benefits of Art Education on Children essays

The Benefits of Art Education on Children essays Over the past decade, the dramatic growth in promoting early childhood education and the encouragement of the four stages of child development (which are, cognitive, social, emotional, and physical development) has become a widespread trend across America. Promoting these stages are essential for the growth and development of tomorrows leaders. The two most important stages of child development, that often times go unnoticed, but is very essential for positive growth is social and emotional. Having art in early programs is one of the most important ways to encourage social and emotional behavior. Research (Bovey, Strain, 2003) indicates that having activities such as art lessons can support social and peer interaction. One of the roles as teachers and parents are to help young children identify and communicate their feelings, become attuned to and accepting of the ways young children approach and deal with emotional issues, and provide environments that enable young children to express their feelings (Dettore, 2002). Many children stresses that come to children and their families may include illness, job loss, economic crisis or poverty, relocation, birth, death, and trauma (Hatfield, 2003, p. 471). Socially and emotionally, young children of working parents, victims of abuse, or sufferers of constantly moving families may not develop completely as a child that may not have any of these issues. Young children are capable of deep feelings of lasting sadness and grief in response to trauma, loss, and early personal rejection. They can be seriously moved negatively by these emotions. A childs earliest human relationships affect later childhood relationships and provide the building blocks to future development (Hawley, 1998). The growth of self-regulation is the cornerstone of early childhood development (Raven, 2003). The way that family reacts to the stress affects the...

The Penguin Atlas of Human Sexual Behavior

The Penguin Atlas of Human Sexual Behavior Published in 2000, the 128 page The Penguin Atlas of Human Sexual Behavior contains a plethora of facts and data about sex and sexuality worldwide. Unfortunately, the data used in the atlas was not often available for each country in the world so the author, Dr. Judith Mackay, was left to map incomplete data which is sometimes from as few as a dozen or so counties. Nonetheless, the book provides a fascinating insight into the cultural geography of sex and reproduction. Sometimes the data, maps, and graphics seem a bit sketchy. One example of a non-cited graphic is titled Breasts Are Getting Bigger and implies that in 1997, the average breast size in the U.K. was 36B but that it grew to 36C in 1999. A longer time period is provided for Asia - the graphic shows that in the 1980s average breast size was 34A and the 1990s it was 34C, not quite as dramatic as the U.K.s single-cup size increase in two years. The data I mention below in this article comes from reputable sources listed in the references section of the atlas. On with the facts... First Encounters Maps in the atlas provide information about the age of first sexual intercourse worldwide for several dozen countries where data was available. For women, the countries with the youngest average age of first intercourse are in central Africa and the Czech Republic with an average age of 15. The countries where womens first sexual experience comes at age 20 and older are Egypt, Kazakhstan, Italy, Thailand, Ecuador, and the Philippines. According to the map, the first sexual intercourse comes at 16 in the U.S. and 18 in the U.K. For men, the earliest average age of first intercourse is 16 in Brazil, Peru, Kenya, Zambia, Iceland, and Portugal but the highest average age is 19 in Italy. A male in the U.K.s average age of first intercourse is 18. There are far fewer countries with mens data than womens in the atlas (even the U.S. is missing from the map.) Sexual Intercourse and Contraception According to the atlas, on any given day, sexual intercourse takes place 120 million times on earth. Thus, with 240 million people having sex daily and a world population of just under 6.1 billion (as of 2000), about 4% of the worlds population (1 out of every 25 people) is having or had sex today. The country boasting the longest amount of time during sexual intercourse is Brazil at 30 minutes. The U.S., Canada, and the U.K. follow with 28, 23, and 21 minutes respectively. The quickest sex in the world takes place in Thailand with 10 minutes and Russia at 12 minutes. Among sexually active 16-45-year-olds, the most active countries are Russia, the U.S.A., and France, where people report having sex more than 130 times a year. Sex is least frequent in Hong Kong at under 50 times a year. Modern contraception is most frequently used in China, Australia, Canada, Brazil, and western Europe but least in central Africa and Afghanistan. Condom use is highest in Thailand with 82% of people claiming to always use a condom. Marriage The atlas tells us that 60% of marriages around the world are arranged so theres little choice of partners in most marriages. The age difference between prospective partners is interesting. Western European, North American, and Australian men usually search for a partner who is less than two years younger while men in Nigeria, Zambia, Colombia, and Iran all prefer women at least four years younger. China has the worlds highest minimum age for men to get married - 22; however, women in China can marry at 20 years of age. Its interesting to note that the minimum age for marriage for both sexes varies throughout the U.S. on a state-by-state basis and ranges from 14 to 21 years. Divorce rates are highest in Australia and the U.S.A. but are lowest in the Middle East, North Africa, and East Asia. Sex outside of marriage is most common in women under twenty in Germany and the U.K., where over 70% of young women have sex outside of marriage but in Asia, the percentage is less than ten. The Dark Side The atlas also covers the negative aspects of sex and sexuality. A map shows that female genital excision is highest in the countries of northeast Africa - Egypt, Sudan, Ethiopia, Eritrea, and Somalia. Rapes per 100,000 women mapped out shows that among others - the U.S., Canada, Australia, southern Africa, Sweden have the worlds highest rates of rape (over 4 per 10,000). A map of the legal status of homosexuality around the world tells us that many countries in northern Africa and the Middle East can punish homosexual sex acts with the death penalty. We also learn that adultery is punishable by death in Iran, Pakistan, Saudi Arabia, and Yemen. Overall, The Penguin Atlas of Human Sexual Behavior is a very interesting compilation and reference for facts about human sexual behavior and reproduction worldwide and I do recommend it for students of cultural geography or sexology.

The case of triage after a disaster Research Paper

The case of triage after a disaster - Research Paper Example He also needs critical care and should be the second person to attend to avoid losing too much blood. Jason should be assessed for injuries on internal organs as the lacerations on the chest are quite deep (Lee, 2010). Mr. Campbell is suffering from high blood pressure and needs urgent attention as he has already began experiencing respiratory distress and chest pain. Owing to his medical history of cardiac disease, it may turn out to be fatal in a short while. He should be the third person to attend to. It is important to help him restore his normal blood pressure. Jane needs further medical evaluation to determine her mental and physiological state. Her condition requires nursing diagnosis as it is not clear what she is suffering from but it is evident that she has a problem. She should the fourth patient to attend to. Blake is suffering from relatively mild conditions. He suffered a fractured leg that has already been stabilised. Painkillers can be administered to him to relief hi s discomfort. He will be the fifth person to attend to if there is no other acute case that will emerge as he can wait longer but not too long to cause him a lot of suffering (Koenig et al. 2006). Physical assessment on Janet will begin with neurological evaluation considering factors such as changes in the consciousness level of the patient, anxiety, lethargy, confusion and incomprehension. It is also necessary to seek for the patient’s neurological health history to determine if she had previous experiences of anaesthesia and sensory disturbance among others. The intensity of these neurological aspects will be used to determine if there are functional disorders or indications of a medical problem. These assessments will help to understand if she is traumatised as a result of the disaster and the thought of ‘near death’ situation. If her condition is as a result of shock, she will be out of danger and it will be easy to resuscitate her. The somatic,

Performance Measurement to Performance Management Essay

Performance Measurement to Performance Management - Essay Example When performance is at par or even better than standards previously set, then the business' financial condition also improves. Budgets are either increased or decreased in support of better organizational survival, Since there are usually many competitors around. When performance measured passes the standards set, salary and other benefits are given for satisfactory performance. Management must have a meeting with the line and staff organization and the organization's goals, strategy, mission, vision, values and strategy to accomplish the goals, purpose of goal and standard setting must be implemented. The employees and stockholders are encouraged thru regular trainings/meetings that they are part of the success and failure of the entire organization. The performance measures give the employees the daily challenges to be conquered. Integration places standards where needed in accomplishing strategic business ventures. Integration also helps hasten change. When actual work is compared with performance, the difference or similarity of the actual against the standards set is compared and management makes the needed decisions for the further improvement of over-all activity. 2.1 Performance Measurement - Measuring performance quantitatively tell us whether our goods, services done by employees have increased or decreased or even remained the same. They help management decide on ways and means to improve performance of some products which have not performed according to pre - set goals. Measurement performance can tell whether the following criteria are in order: a) We are doing as pre- expected b) If customers like our product/service and come back. c) If manufacturing processes are controlled. d) Adjustments can be made to improve present performance. Performance measurement provides us with the needed details to make intelligent decisions. Performance is usually done by taking done the number of units and unit price of goods sold or cost of goods bought. The products could be listed as 1,000.,000 units of product sold at $5.00 each. The actual units sold or produced by the manufacturing department are then compared with pre-determined standard or goals which was agreed upon. Usually the standards or goals are agreed upon between all departments involved. A too high standard may cause some discouragement with the employees. A too low standard may sometimes cause idleness. Units of measurement could be hours, meters, nanoseconds, dollars, reports, number of errors, length of time spend or to be spent These the usual basic of measurement Sometimes, other units of measurement are used. The unit of measurement could be miles per gallon ( for analyzing daily gasoline expenses ), fire accidents in a year ( oganization' s safety program) , number of units produced per day ( sales analysis). This sounds better than the unit of measurement in the prior paragraph. What is important is that the unit of measurement used should be the one to show variances between actual and standard performance Some categories of performance evaluation are enumerated below: 1) Effectiveness - Simply put, actual performance meets the goal set. ( Doingthe job the right way.) 2) Efficiency - Doing the job required at the least possible cost. ( Doing thingsthe right way.) 3) Quality - Products sold or services given meets

Real Estate Development Essay Example | Topics and Well Written Essays - 750 words

Real Estate Development - Essay Example Graaskamp emphasized that developers have a role to play in making social impacts on the community (Greer 34). The real estate decisions they make impact greatly on how the environment of neighborhood will turn out. The developers have to find ways of breaking past constraints to come up with real estate solutions that are favorable to the neighborhood. Graaskamp definition of project feasibility by stating that â€Å"a real estate project is feasible when the real estate analyst determines that there is a reasonable likelihood of satisfying explicit objectives when a selected course of action is tested for fit to a context of specific constraints and limited resources† (Graaskamp 515). Graaskamp’s concept of project feasibility is important in focusing on the assumptions that are involved in the decision to make real estate developments. By considering project feasibility, developers have a chance of making real estate decisions that are beneficial for the market and the investors as well (Etter 95). In real estate development, the term market is used to describe feasibility study refers to the evaluation of a project’s practicability. The feasibility study is normally carried out on the expected cost, operating performance and mortgage market conditions. A project’s feasibility study consists of a financial and market analysis (Graaskamp 517). This study is important as it helps developers establish whether or not a proposed project has the ability to generate enough cash to pay loans and construction debt services as well as provide enough equity capital return. A project feasibility study aims at answering the following questions: what is the developer doing? Who is he doing it for? Whom will he affect? Does the project make financial sense? (520) A market study is described by Graaskamp as the analysis of geographic fragmentation patterns, trends and

Norse Religion and Mythology Research Paper Example | Topics and Well Written Essays - 1250 words

Norse Religion and Mythology - Research Paper Example This mythology is the study of the Germanic myths (Iceland, Germany, Norway, Sweden, Faroe Islands and Denmark). The Norse societies later adopted Christianity because the Norse religion was not as strong as other religions. Lindow says that this mythology developed slowly over the years and the importance of different heroes and gods kept varying with time and place (45). They worshipped different gods and did not have any proper organization, as religion was not institutionalized. The absence of priests and temples meant that religion was part of their ordinary lives as they could worship from anywhere they wanted. The Gods and Goddesses of the Norse Religion The Gods and Goddesses of the Norse religion were divided into two major categories: the Vanir and Aesir. The former were referred to as the Earth Gods and symbolized fecundity, riches and fertility. They controlled the earth and the sea and had to be consulted on everything that falls in this category. The most important gods in this category are Freyr, Freya, Njord and Aegir. The Aesir on the other hand were the gods of the sky and they symbolized wisdom, power and war. They lived for relatively long periods and were very powerful but mortal. People could therefore pray to different gods when faced with different situations and their prayers were answered and their wishes granted. Odin Odin is the son of Bor and Bestla; he is the father and leader of all the other gods and men. He is the king of Asgard (the great citadel of the gods) and the ruler of Aersir. He had magical skills and could travel to all the nine Nordic worlds to exert his powers. He had two ravens, Huginn and Munin that could traverse the world on daily basis and inform him on everything that is happening in Midgard. He has magic, wit and wisdom that help him in making key decisions. He is also the lord of knowledge, war & death and could travel the world without being noticed. He rides on an eight legged horse during battles and has unrivalled military intelligence (O’Donoghue 24). He only has one eye because he traded the other one for wisdom. He is married to Frigg but occasionally flirts with Rind and was the god of poetic inspiration. Together they have three children namely, Thor, Baldur and Vali. He interfered a lot in the affairs of men and was believed to be the cause of the occurrence of many misunderstandings between people. These misunderstandings often led to war as men differed on different issues that were of strategic importance to all parties. Therefore, they turned to him for prayers during wars so he could help them win and humiliate their enemies (Lindow 78). He won his wars mostly through his cunning ways and not force because his wits, guile and stratagem were unequalled on earth. This made him to be a very important member of the god family and could be consulted by kings and other leaders for help before they could venture into any war. His willingness to accept both pain and loss made him gain advantage over men and other gods as he could venture into anything he was interested in. For example, he had to part with one of his eyes in order to be allowed to drink from the Urd. This shows that he could offer to do anything in order to get what he wanted in order to gain advantage over all the others. Through this, he was able to gain wisdom, and became a lot wiser than the others, making him to outwit them with ease (Skye 14). Everything he did was therefore for a purpose and with specific objectives that were of strategic importance to him as a god. He gained knowledge through pain as he was forced to hung and be

Surrogacy Essay Example | Topics and Well Written Essays - 500 words - 1

Surrogacy - Essay Example s regard, Eva kittay’s cognitive disability, Carol Levine’ s recipients-care gives relations, Martha Nussbaum, Jeff MacMahan and Peter Singer’s attributes in the description of meaning and significance of surrogacy in relation to cognitive disabilities is worth understanding. Conversely, based on their ideas generated, ethical issues, virtues, and the best surrogate practice is defined though in a different version (Christiano & Christman, 2009). On a broad analysis, Eva Kittay describes cognitive disability in relation to surrogacy descriptive meaning and significance as a growing awareness that incorporates moral status and the theories of justice directly to address the mental disabled individuals and their caregiver related issues. Ketay supports his stance in favor of Carol Levine’s caregiver and recipients’ relationship to demonstrate the meaning and significance of surrogacy in healthcare systems. For instance, Ketay advocates for health practitioners to act with surrogacy in handling the mentally challenged individual such as respecting their rights as human beings (Kittay & Carlson, 2010). However,Levine supports Kettay’s argument but with a different version expressing the best health care practice that legal guardians for the cognitively disabled individuals should be given a mandate to such as signing treatment consent before treatment. Similarly, the same approach was used by Bruce Jenningsà ¢â‚¬â„¢ capacity preservation and restoration of communication and personal identity kind of assistance for dementia patients by the community and family members (Levine, 2013). Comparative Martha Nussbaum bases her argument on a distributive justice of social contractive theory pointing out the importance of caring for the cognitively disabled individuals in making performed choices. For example, Nussbaum supports the importance of surrogacy by building a form of human dignity for the exceptionalities within the education systems in ensuring inclusive

Defining perfomance measures in Saudi Aramco Medical Services Essay

Defining perfomance measures in Saudi Aramco Medical Services Organization - Essay Example Action Plan 18 Saudi Aramco 18 5.2. Gantt Chart of the Action Plan 19 6.Analysis and Recommendations 20 Conclusion 23 Works Cited 24 Introduction The performance measures of an organization quantitatively display the important facets of the products and/or services rendered by the organization to its customer(s). Performance measures of an organization are one of the effective tools to identify its role and importance in the marketplace. Moreover, the process also helps the organization to recognize its present performance, customer satisfaction level to identify the prospects of achievement of the organizational objectives. Furthermore, performance measurement is a statistical control of the organization which initiates future initiatives for developing the products/services for its customers. Hence, it can be affirmed that measuring the performances of an organization fundamentally concentrates on the process of collecting and accounting the information about the productivity of it s workforce along with the quality of services rendered (â€Å"What are Performance Measures†). The performance measures of an organization should classify the risks to be determined by the process along with the information source and required time for the measurement. Subsequently, all measurements should be accomplished in an objective-oriented way being convenient to reduce outside influences over the employee performances. This particular strategy is quite likely to motivate the usage of more efficient cost effective methods towards augmenting the productivity of the overall organization (â€Å"Performance Measures†). Thesis Statement The paper intends to focus on the performance measures of Saudi Aramco Medical Service Organization (SAMSO). The paper also reflects the organizational profile with its various values, mission and vision. Moreover, the study also intends to highlight the key strategies and accomplishments with regard to develop suggestions for the en hancement of the performance of SAMSO. With this concern, the detail organizational profile has been discussed along with its value, mission and vision statements. The performance measurement method and the key strategies of SAMSO have also been critically analyzed with rational recommendations throughout the study of the paper. 1. Organization Profile a. Name of the Organisation SAMSO is a multifaceted medical service provider which is operated as a privately owned health-care division that serves the large number of Saudi Aramco Global Oil Enterprise’s employees (around 54000) and their families (â€Å"Corporate Citizenship Report 2010†). b. Operations of the Organization Saudi Aramco commenced its medical hospitality unit in the year 1933 and constructed its first separate health-care center in Dhahran in 1955 known as ‘Dhahran Health Centre’. In the present day context, Saudi Aramco operates to serve as one of the modernized health service providing or ganizations among the Middle East Countries. The health care unit of the organization provides its services throughout the city of Dhahran as well as other neighboring cities of the Eastern Saudi Arabia region (Al-Ghamdi). c. Number of Employees of the Organization Currently the organization provides its health-care service with the assistance of around 7334 employees (â€Å"Corporate Citizenship Report 2010†). d. Department My department is the Medical Support Services Department in SAMSO of which Medical Patient Processing & Records Division is part of. SAMSO operates with a total of five